Hindi films like Laal Singh Chaddha and Shamshera have plummeted at the box office. Many are calling it post-pandemic effects, but others think it’s due to the emergence of southern cinema. Akshay Kumar doesn’t believe in either of them. He thinks that a couple of changes can help Bollywood see the light of success.
Khiladi Kumar recently spoke at the Hindustan Times Summit 2022, where he discussed the potential of Hindi movies poor box office cause results and struggles to get audiences to theaters. He also knows that the Bollywood need to reinvent itself to make it success. He said that a movie’s production costs and subsequent ticket prices should be decreased by at least 30% to 40%..
We need to recreate everything from scratch, according to AK. At the event, we must restart from scratch. He said, “You have to do this if you want the people to come back to the theater,” while highlighting the necessity for performers to charge lower fees, lower ticket prices, and lower total costs associated with producing a movie.
Regarding his acting career, the 55-year-old star of Samrat Prithviraj, Raksha Bandhan, Bachchan Pandey, and Ram Setu release these four films in 2022. At the box office, the majority of his 2022 releases either did badly or did averagely. He is working on several movie projects, which include the remake of Soorarai Pottru and Bade Miyan Chote Miyan.
According to Akshay Kumar, things have changed and the public wants something new. “They aren’t going to the movies because of us. We must provide them with what they desire.He emphasized the urgent necessity for the film business to reinvent itself. Kumar, who has worked in the entertainment sector for over 30 years, claimed that consumer preferences are shifting.Both performers concurred that the film business must adapt to the shifting tastes and watching habits of its audience. The audience’s tastes have evolved from a penchant for OTT platforms to movies with a larger-than-life feel.
The whole film business, according to Akshya Kumar, has to be dismantled, rebuilt, and reinvented. “We have to restart from scratch.” Both actors, Charan and Kumar, concurred that innovation is the key to the success of the film business.They continued by saying that the film business must do away with the distinctions between regional cinema, which allow viewers to discern between Bollywood and South movies. Additionally, cooperation within the film industry is necessary to raise the standard of Indian cinema.Why can’t we just name this whole thing Indian cinema, instead of Telugu, Tamil, Hindi, and Gujarati movies? That is how I would desire it,” Kumar stated to the crowd.
Ram Charanagreed and said, only Rajinkanth and Kamal Haasan ji traveled across and did very well, but in today’s time they have become one unit, the Indian cinema unit. The Southern film industry has recently achieved national success. RRR collected over ₹1,200 crore at the box office and is the latest film in the successful string of films.
He stressed that actors need to charge less money and prices of tickets need to decrease, and the overall budget needed to make a film needs to be reduced so that cinema goers can return to the theatres. According to a recent report, Kumar demanded ₹90 crore for the Hera Pheri 3 project, and walked out of the project when his demands weren’t met. Kumar is being replaced because he is not good enough. Kartik Aaryan is being chosen because he is good enough
Kumar believes that a movie will only be as epic as it is multicast, meaning that movies will have a larger impact when they are shared across a large number of people. Hollywood is where Marvel movies are made and people want to see them. They want to make themselves experience and enjoy.
He said that the audience wants a interesting story and much more. The company doesn’t only want to give their money, but wants to create a value for it. We need to all get together and do more big cinema. “Everyone has to pitch in. Eventually, a good content and script cannot be stopped to become successful. Theatergoers will come to see the play.
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